Supplier–distributor communication becomes more reliable when both parties use the same product references and distinguish a request from a confirmed answer. A short shared action record can prevent several parallel conversations from drifting apart.
Use a question register
| Reference | Question | Owner | Status |
|---|---|---|---|
| Enquiry and product line | One specific point requiring a response | The person coordinating the answer | Open, answered or awaiting evidence |
Record the response date and its source in your working copy. A message saying that a question is being checked should remain open until the relevant answer is provided.
Keep technical and commercial wording aligned
If a pack or strength expression is clarified, update the commercial request that uses it. Do not allow two teams to continue with different product assumptions. Keep the original wording in the change history so the reason for the update remains understandable.
Explain revisions explicitly
When sending a changed shortlist, identify its revision and the affected lines. State whether it replaces the previous request. Avoid reusing the same line number for a different product without explanation.
Close the loop
At agreed intervals, review unanswered questions and identify which ones prevent the next decision. Consolidate repeated questions rather than sending separate requests to several contacts. Share only the information relevant to the business discussion.
For DoctorIco enquiries, retain exact links from the Dr. ICO catalogue and use the contact page when you need to confirm the appropriate enquiry route. Consistent references help keep product facts, responsibilities and next actions connected.
