Range fit is about how specific presentations fit a wholesaler’s actual customers and operations. It differs from asking whether a catalogue contains many categories. Begin with the enquiries your business can document.
Group requirements by customer channel
Keep hospital, pharmacy, retail and other business requests distinct where those channels are relevant to you. Summarize needs without sharing confidential customer identities. A request from one channel should not be presented as evidence of demand across all channels.
Check the commercial unit
Make sure a proposed line can be described in an unambiguous saleable unit. A bottle, inner pack and shipping carton are different quantities. Request the pack definition before comparing purchasing or handling requirements.
For each candidate from the Dr. ICO product catalogue, retain the exact URL, full name and the quantity basis you intend to discuss.
Identify operational questions early
- What product-specific storage and handling information is required?
- Which pack and carton details are still missing?
- Who needs to review the presentation for the intended destination?
- What commercial questions must be answered before the next decision?
These questions do not imply that a particular capability or supply option is available. Their purpose is to make an initial assessment complete enough for a useful conversation.
Record fit and uncertainty separately
A line may fit customer interest while still lacking essential information. Use separate fields for relevance and readiness instead of reducing both to a single score. Defer a decision when an unresolved question could change it.
Share the resulting shortlist through the Inquiry List, describing the intended channel and destination. This gives the Dr. ICO team a clearer view of the range you are actually assessing.
